Probable Niche

We've identified the niche as risk management.

risk management

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as risk management.

management, risk, insurance, services, risks, business, solutions, security, trading, safety, news, home, financial, training, compliance, group, software, clients, markets, project management's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 05:05 UTC on June 26, 2011. The source was comprised of 30027 characters, of which 24287 are code, leaving an organic character count of 5740. The total word count on the home page is 887. We filtered out 9 numbers, 248 common words, and 42 words shorter than three characters in length, leaving an impact word count of 534. The size of the lexicon (number of unique words) is only 236. We extracted sixteen top keywords, leaving 6.77% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
risk management83.20%
safety training72.80%
insurance brokers72.80%
commercial insurance72.80%
home insurance52.00%
charity insurance 52.00%
care home52.00%
training providers41.60%
safety consultants41.60%
religious insurance 41.60%
management services41.60%
ford insurance 41.60%
continuity planning41.60%
business continuity41.60%
risk assessment31.20%
trustee indemnity 20.80%
training courses20.80%
safety consultancy20.80%
non profit20.80%
market leading20.80%
learning outside20.80%
leading care20.80%
insurance policy20.80%
insurance cover20.80%
insurance claims20.80%
indemnity insurance20.80%
ford risk 20.80%
ford elite 20.80%
elite team20.80%
disaster recovery20.80%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. ford


Source Character Count 30027
Code Character Count 24287
Organic Character Count 5740
Filtered Numbers 9
Filtered Words (Common) 248
Filtered Words (Short) 42
Total Word Count 887
Impact Paragraph Count 620
Impact Word Count 534
Impact Lexicon Size 236


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